Smog is not a “digital agency,” although they think it would be interesting to do more digital work. Smog is not an advertising agency, although they are not averse to doing the odd ad (the odder the better). They’re “cross-disciplined” only in the sense that they love solving problems of all sorts, but their primary passions are: Print, Typography, Photography, Packaging.
In an age of ever-expanding “new media,” it may seem sacrilegious to admit to a love for decidedly “old media.” But, the way they see it, somebody has to keep the old media new. Logos and type design still need to be informed and fresh. Packaging and books still need to be crafted to be desirable as objects in themselves.