Geoff Mcfetridge

LA-based artist who works across a great variety of media including graphic design, illustration and animation for clients such as OK GO, spike jonze, the new york times, the walker art center and NIKE among others.
His drawings are, mostly, studies for paintings. he has always been interested in creating work that lies between image and language: Imagery that  mind reads as language rather than being seen as spatial or physical things. The pictures he makes are a way to induce a misfiring of our mind, to have something resonate with the viewer. What he is trying to capture is the moment of legibility. HE wants his drawings to create a sense that the font with which you perceive the world has been changed.

10 second mockup

10 second