Sometimes the early developmental drafts of labels are as fun as the finished work.
I asked punk designer Scott King, friend of the Sex Pistols, to design what he thought might be the most offensive wine labels. A few nitwits were giving me shit about my wine called Bitch, so I wanted to explore what actually might be offensive. I love these labels. Still wish I could produce them. But turns out the D.C. censors have little sense of humor. God Semen would be a 100 point wine right?
The consumer can see the iconic mural at Gramercy Tavern through the glass and wine in the bottle.
Severed Head of Mineola. Eyes on a Plate. Idiot Dauphin. Guilty Hand of the Oligargh. Fine artist Guy Richards Smit created these orginal water colors as prototypes for the labels based upon religious art and classic iconography and my interest in art of the profane. These would have been amazing wine labels. I also consulted with Professor S. Brent Plate, who wrote a book I love and recommend called “Blasphemy. Art That Offends.”
James Victore came up with this wine label based upon a poster he created for the release of 2002 Chris Ringland Shiraz.
I had plans to release a Ruby Port and Gary Baseman shared these drawings from his notebook with me. I thought they’d have been perfect for a Port label.
The designers at M&M came up with this image for a label I wanted to call Scream. The concept is apparent from the photos. I’m going to realize this label some day.